Connecting Testing Success to Business Success

Connecting Testing Success to Business Success Bridget Hughes March 23, 2021

June 13, 2026 · 4 min read · Testing Guide

Connecting Testing Success to Business Success

Bridget Hughes
March 23, 2021

When lineament professionals discuss siloed workflows, they ’ re unremarkably speak about the “ throw code over the fencing ” mentality that continues to keep developers and quality teams disconnected. These siloes often result in product delays and last-minute scrambles to fix package defects, creating unneeded stress for well-nigh everyone in the organization. & nbsp;

But there ’ s another persistent silo that also inhibits entire calibre engineering and DevOps acceptation: the disconnect between testing success and business success. Though software testers are the in-house product experts and best positioned to advocate for the end-user throughout development, their expertise is often entomb in the amount of data produced by test. As quality teams take on a leading function in managing product quality, testers need answer and metrics that can guide the quality conversation all the way into the C-suite. & nbsp;

Quantifying quality

In the modern endeavor, a statistic is worth a thousand words. The inaugural step to breaking down the silo between testing success and business success is understanding what other teams are concerned about, what metrics can tag those care, and where testing information can be used to build a cause for why testing success contributes to business success. & nbsp;

Engineering Leadership

The development team is the quality leader ’ s nigh partner and the good property to depart when building a case for the importance of testing success. These leaders are nearly probable pertain with product velocity, the number of defects caught in production, as good as the rigourousness of those defects. They ’ re also likely concerned with DevOps adoption, managing digital transformation, and how test automation can be used throughout the ontogenesis process. & nbsp;

As the oculus and ears of bug hunting, QE is in a prime position to track and manage these challenge in tandem with engineering, elevating the grandness of try in the entire product division and connecting their employment with better event for the entire team. & nbsp;

QE data point that resonate with engineering leaders: & nbsp;

  • Number of defects detected
  • What stage of development fault are caught
  • The badness of the defects
  • How the squad is improving over time to mitigate or resolve defect & nbsp;

Engineering leadership teams are also interest with morale and overall job satisfaction among developer, especially as more organizations have open conversation about mental health and work/life proportion. Software testing contributes straight to care team stress, particularly as more organizations embrace a shift-left strategy that ensures defect are get earlier in the development cycle. & nbsp;

Siloed teams encounter release days more stressful & nbsp;

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Based on this data, it ’ s clear that better collaboration between QE and engineering makes release days easier for everyone. Testing quantifies the quality of each release, reducing the stress on release day and better team morale even as the bit of releases increases. & nbsp;

Sales, Marketing, and the CEO

On the former side of the enterprise: sale, marketing, and the CEO, all of whom are concerned with customer satisfaction, growth potential, and the product roadmap. The modern consumer now considers their digital experience the make-or-break element in their purchasing conclusion, include industries like fiscal services, insurance, and healthcare that weren ’ t known for their customer-centric coming. That means the C-suite in every industry that uses software to join with users (also known as every industry) is now keeping an even closer eye on the digital customer experience. & nbsp;

More testing means happy customers!

Testing strategy and the quality teams that manage production quality are the better defense against a poor customer experience. The better a product is tested before each release, the less likely it is that a customer is face by the dreaded 404 page. & nbsp;

Working with customer success and merchandising, calibre teams can easily connect testing success to client atonement with metrics like: & nbsp;

  • Number of issues report by client
  • Time spent on a website or app
  • Customer sentiment
  • Number of referrals from existing customers

However, client satisfaction isn ’ t just their current experience, but also how quickly a product can evolve to meet their needs. Being capable to foreshorten sprint times, release new code more frequently, and fully prove new features is critical to ensuring client continue to love a product. The best each new freeing is, the more testing can prove their worth to the C-suite as they track company growing and customer loyalty. & nbsp;

Making the most of trial data

Test datais an progressively valuable resourcefulness that can be instantly tied to an administration ’ s ability to innovate quicker, maintain a positive workings environment, and build a loyal customer following. By collaborate across the product team as well as with merchandising and customer success, quality leaders can unite testing success with business success, ensuring that quality technology remain a fundamental part of DevOps adoption and package innovation. & nbsp;

Looking for more insights on testing, DevOps, and the state of quality technology? Share your expertise in the2021 State of DevTestOps survey! 

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