How to select the right Visual Testing Tool

On This Page Why do Growing Companies need to perform Visual Tests on Website

June 20, 2026 · 6 min read · Testing Guide

How to select the right Visual Testing Tool

Have you always come across a site that is visually unappealing because of mismatching colours, misplace images, or still missing components? If yes, then you already have an idea of what happens when a developer doesn ’ t prove a website with a visual testing puppet.

A ocular examination puppet, also known as an automated UI testing tool or, verifies that the user interface of an application hold its visual wholeness still after deploying new codes.

This clause helps you understand more about visual testing tools and how to choose a ocular examination creature to test your site and coating.

Why do Growing Companies need to perform Visual Tests on Websites and Apps?

It doesn ’ t matter how efficient your website & # 8217; s functionality is if the User Interface (UI) and User Experience (UX) are not good enough. The ease of using any application is heavily dependent on its UI and UX. Even with manual and automated testing methods, one can not verify the visual integrity of the covering after an update.

A study show that38 percent of internet users will discontinue habituate a websiteif the ocular substance is not appealing.

And 57 percent of internet usersreported that they will not recommend an online business with an under-designed website.

These stats re-establish the fact that companies should test their coating and website visually. Below are some important points on why a growing company should perform visual tests on their applications and site:

  • If you want to enhance the user experience of your site. is an important aspect that ensures the ocular appearing of the website is as require. The more visually appeal a website is, the more customers are drawn to it.
  • With so many work system, browser versions, devices, screen resolutions, etc, it is important to ensure that the exploiter interface is visually appealing and objurgate for each possible combination.
  • Sometimes, might be hidden due to a want of visual testing. For example, the new update for a website might cause the home push on the website to move far beyond the scope of the screen resolution. Now, this causes a bad user experience which could have been well tackled with the help of a visual testing tool.

Let & # 8217; s realise the importance of ocular testing tools with an example.

Imagine that you have make an online marketplace. Now your goal is to facilitate your visitors buy the products by heighten the client experience. You want to update your website by deploy a new set of code that will provide a more detailed description of the product to the consumer. Let ’ s take that manual testing resultant indicate that all the elaborated descriptions will be incorporated successfully but the positioning of the description can not be viewed. This is where a visual examination puppet arrive into the impression.

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What should you consider while selecting a Visual Testing Tool?

For autonomous testing across multiple user personas, check out SUSATest — it explores your app like 10 different real users.

While selecting a optic examination creature, you need to make sure of the following points:

  • Device and Browser Support:You need to assure that the ocular try creature of your choice back cross-browser and cross-device visual validation. Otherwise, the deployment of your code might not cause functional dispute on different device and browsers but it might feature a negative optic wallop.
  • Accessibility: There are two types of machine-driven testing puppet. There are ones that don ’ t take any coding and anyone can test a tool with a drag-drop interface or record-playback plugin. The former ones are testing framework that enable app developers to write codes for try. The tool that you choose should fulfill the capability that you require.
  • Integrations and Supported Frameworks: You need to make sure that the visual testing tool of your choice supports and integrates with all the necessary tools that you or your organization use while testing an application.BrowserStack ’ s Percyallows integrations with React, Ember, Angular, GitHub, Slack, CircleCI, Buildkite, and many more.
  • Snapshot Stabilization: The tool of your alternative must be able to permeate all the false positives. The tool must be able to spot pixel outset, anti-aliasing, etc. Dynamic and Moving content should also be tested by the tool of your choice.
  • Screenshots: is a must when you are looking for a visual testing tool.Percyextracts UI screenshots according to various browsers and device. It can also perform a pixel-by-pixel comparison to identify any alteration in your UI.
  • Budget Constraints: You should try out different commercial and open-source testing tools on the market. Even while selecting commercial tools, you need to continue your budget in mind.

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How did society progress confidence to deploy faster with Automated Visual Testing tools?

1. Intercom

Intercomhas overturn the way concern communicate with their customers. Their customizable range of messaging products helps over 30K businesses with the communication tools they need to engage, acquire and support customers. helped the Intercom team in the deployment of codes faster and safer with its automated optical testing tools..

Problem Statement: Intercom was not able to deploy new codes fast and mechanically. The Intercom team had to review all the pull requests manually. They had no way to confirm if the UI was impacted if the designs be implemented accord to plan, or if there are any visual bugs. Moreover, uninterrupted deployment of new code brought forward some risks that function prove could not tackle.

Solution: Percyassist Intercom deploy codes faster while preserving its designs and User Interface. Intercom was capable to eliminate manual QA rhythm and deploy new codification faster while preserving the existing UI.

Highlights:

  • Percy ’ s Storybook for Reactfacilitate in renewing all the optical changes at a component level.
  • The Capybara for Rails integration helps in running optic tests on all CircleCI flesh.
  • The visual reviews assist Intercom ’ s cross-functional teams to guarantee that fluctuation for A/B exam are enforce correctly while maintaining stable control of the UI.

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2. Canva 

Canvais a radical platform used to create interesting designs seamlessly. Their platform empowers any exploiter to contrive. Percy helped Canva in releasing product updates with sureness using its visual testing instrument..

Problem Statement: Canva deals with issues with optimize the efficiency of deployment of new codification while maintaining the product quality as expected. Test mechanisation has helped them to deploy new codes effectively. However, they couldn ’ t conserve the optic integrity of their application with the tryout automation.

Solution: Percyhelped Canva to meliorate their with the help of its automatize visual testing puppet. Now they experience a optical understanding of how their UI is impacted every time they update their application.

Highlights:

  • Percy ’ s two-way Github consolidation, Canva receives a notification every clip there is a visual modification due to the deployment of a new codification. With Percy, engineer can easily test their codes.
  • Canva optimise the time and resources used for manual UI testing with the supporter of Percy ’ s cross-browser optic testing.

In modern multiplication, a individual application is expected to run on several operating systems and devices with, etc. For an coating to work perfectly on a combination of these parameter, it is essential to use Visual Testing instrument to ensure a full User Interface (UI) and User Experience (UX).

BrowserStack ’ s Percyis one of the most popular tools for machine-driven visual testing. It enable a developer to mix, execute and review the.

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